Background music can profoundly impact business sales by subtly influencing customer behavior and perceptions. The right music creates an enjoyable shopping environment that keeps clients lingering longer in your store or browsing more product pages online.
It also evokes certain emotions that align with your brand’s message and values. This guide will explain how carefully selecting and implementing background tunes supports your sales and marketing goals.
You’ll learn effective music strategies for diverse businesses and channels. Applying these tips unleashes sound’s untapped potential to boost revenue and positively shape the customer experience.
Tips for Choosing Music That Can Help Increase Sales
Here are some tips you need to know:
Consider Your Target Audience
Knowing your target customers is key when selecting the right background music. If your business caters to a younger demographic, modern pop or indie songs better suit their tastes. PlayingTop 40 hits is a strategy some retailers use to attract younger shoppers.
On the other hand, a spa or salon frequented by older patrons may opt for more soothing genres like soft jazz or classical. It’s also important to consider music preferences based on factors like culture.
For example, a gym targeting serious athletes may choose energetic rock versus a yoga studio that aims for relaxation with new age styles. Carefully choosing background music for gyms tailored to your audience improves the chances it will positively impact sales.
Consider the Tempo
Uplifting tempos tend to encourage purchases and prolong customer dwell time. Research shows playing music at 100 to 120 beats per minute (bpm) stimulates the parasympathetic nervous system in ways conducive to shopping.
Faster paced songs correspond with this sweet spot, keeping patrons engaged yet to be more frantic. Meanwhile, slower jams around 60 to 80 bpm create a soothing ambiance for businesses like spas or salons where relaxation is essential.
Testing different tempos helps identify what clicks best with your clientele. Mixing various uplifting but not overly fast tracks into playlists ensures the music enhances browsing without rushing.
Consider the Beat and Pace
Music has an obvious effect on energy levels and pacing within an environment.
For many retail shops and restaurants, having an upbeat tempo and stronger beat can help set a faster pace of movement and browsing, which may lead to additional items in the shopping cart. However, places like art galleries or bookstores where patrons want to slow down and focus may fare better with more mellow instrumentals or acoustics.
Your background music provider should be able to recommend tracks within the bpm range that suit your desired client experience and flow. Testing different rhythmic styles can reveal what musical qualities optimize interest without rushing the interactions you want customers to have.
Be Consistent
Consistency is key when utilizing background music to boost sales. Playing the same genres, tempos, and volume levels daily helps establish familiar rhythms for customers. This creates comfort and prevents jarring musical shifts that could disrupt shopping flows.
Maintain similar song sequences weekly so patrons come to recognize signature tunes associated with their shopping experience at specific businesses. They’ll then start to look forward to the tunes, putting them in brighter moods conducive to spending.
Mix it up month to month to avoid monotony, but keep most elements consistent to support positive brand conditioning. Reliability builds positive subconscious connections with your business through music.
Avoid Using Your Personal Playlists
While you may personally enjoy playlists full of nostalgic hits or niche genres, background music for business should be chosen carefully to appeal to broad customer tastes.
Using only personal selections runs the risk of narrow appeal or the potential to annoy some patrons. Rather than playing favorites from your collections, curate playlists to enhance different shopping experiences. Consider recommendations from professional background music services with analytics on current popular styles and demographics.
Generalized selections keep diverse clients entertained versus alienating segments based on divergent music preferences. Account for factors like cultural differences in appeal, too. Broad playlists increase the chances of the right mood-setting music being heard.
Frequently Asked Questions
What type of music is best for businesses?
Different genres are suitable depending on the business. Upbeat pop or classic rock often works well for retail and dining. Instrumental music avoids offense for all demographics. Soft jazz or R&B styles relax customers at spas or salons. Consider your brand’s image when selecting genres exuding those vibes.
How loud should background music be?
Background music should be low enough that natural conversations can quickly occur without raising voices. A good target for around normal speech levels is roughly 60-70 decibels. Too loud, it becomes an irritant rather than an enhancer. Test levels are at various spots and adjust evenly throughout.
When is the best time to play music?
Background music is generally best played during business hours when customers are present. Avoid occasional silences so it smoothly enhances the environment. Music may also work outside hours in retail or restaurants to project busyness and welcome vibes. Analyze customer traffic patterns to schedule playlists intelligently.
How can I create influential playlists?
Carefully select various songs similar in genre, tempo, and tone to keep the mood cohesive. Mix in newer and older hits to engage different age groups. Organize playlists thematically around schedule, daypart, or activity. Test for flow and edit timing as needed. The software lets you schedule automated music rotation and monitoring.
Conclusion
Background music is a powerful yet inexpensive sales and marketing tool when used strategically. Research the suitable genres, tempos, and playlists tailored to your brand and target audience.
Careful implementation across all customer touchpoints helps curate memorable experiences. While music alone may not directly increase transactions, it enhances environmental factors like engagement and mood that support the buying process.
Most importantly, find songs that reflect your organization’s personality to connect with clients on a feel-good level. Backed by science, background tunes offer a creative way to boost business through subtle influences on behavior.